![]() You might also like: 30 Developer Resources to Diversify Your Skill Set. Here are two animations Fitch designed for a prototype game day beer ordering app that used playful animations to reward users: “By using a moderate amount of anticipation, followthrough, and even some squash/stretch if your brand is on the playful side, you can evoke these feelings.” “In the right hands, however, animation can give people a warm, pleasant feeling, making them feel more welcome or happy to use your app or website,” Fitch advises. He cautions that these principles of animation are so powerful in fact that they are maliciously used in applications like gaming loot boxes and virtual slot machines to get people to spend more money. Reward people for visiting a site and making a purchaseįor front end developer Eli Fitch, animation is one of the most powerful tools at our disposal for managing a user’s emotional response. You might also like: How to Meet the New Accessibility Requirements of the Shopify Theme Store. Chris Gannon included many little details, such as a gentle flickering of opacity for the light source and a subtle reflection, to make his Specimen animation shown in the CodePen above effective-and it’s all done with pure SVG and JavaScript. However small the details, Gannon points out that they can pay big dividends in the authenticity and depth of our work, so it’s our responsibility to strive for that authenticity in everything we make. There is no magic in magic, it's all in the details. ![]() They can create a frisson of delight, or unearth a common interest amongst observant viewers there’s really almost no limit to the power or function of the humble detail.” They can be hidden gems that reveal a secret or subtle conduits that convey a sense of care and craftsmanship. “Walt Disney once said, 'There is no magic in magic, it's all in the details.' I interpret this to mean that details can play a vital role in delivering nuance to a story. Gannon advises that details can also play many different roles in storytelling. See the Pen SPECIMEN by Chris Gannon ( on CodePen. Get one wrong, though, and the illusion is shattered.” Their combination enhances the result and resonates with the viewer on a more subconscious level, promoting a sense of authenticity. “These details are designed to work in harmony together. “I’m talking about a barely perceptible shimmer, a subtle interaction between two elements (honoring the laws of physics). “If the audience notices your work, you haven’t done your job properly.” Gannon highlights the importance of the little details in your UI interactions by quoting a rather disheartening rule: “If the audience notices your work, you haven’t done your job properly.” It measures success on what the audience senses rather than what they see. He calls it the rich, golden seam that weaves its way through everything we do. ![]() Use details to create delightĪward-winning animator, illustrator, and interactive designer Chris Gannon points out that one of the central tenets of animation (and indeed any creative discipline) is the attention to detail. As you can’t really talk about web animation without showing any examples, we’ve also included plenty of demos to help inspire you. We’ll cover UX principles and best practices, CSS animation techniques, advice on creating more inclusive web animations, and more. However, delivering work that is not only pleasing to the eye and functional, while also informative, representative, and clear can be tricky to get just right.įor this article, we invited six web animation experts to share their top tips on adding motion to user interfaces. Web animation is therefore playing an increasingly important role in modern web and app development. Animations also enable you to add user interface (UI) interactions to a site or app, which significantly increase engagement and ensure customers not only stick around for longer, but are also more likely to return to your clients’ websites. You can use motion to explain difficult concepts and make them easier to understand. Web animation is a great tool for improving the user experience (UX).
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